- intro

- demo

Spotify Social Feature


the idea

Spotify's vision is to make music discovery social and to connect people through music.

the gap

The iOS app fails at enabling users to discover new music in a social way. It would be an easy win to leverage the social network that Spotify has already built to enable collaboration and more social engagement.

primary metric

Increase session length.

the solution

There is a large use case for groups of people wanting to collaborate on a single playlist. This feature would allow people to like, comment, and collaborate on a playlist that could be for a study session, a house party, or to play at work the next day.

Proof of Concept Video