- intro

- demo


the idea

Passbook stemmed from the need to have a platform catered to travelers who want to remember their trips in an authentic way.

the gap

As Instagram and Facebook continue to grow, their users become less and less likely to post authentically, because of the emphasis on likes with an increasingly large mass of "friends".

key insights

- It would be awesome to be able to create a digital scrapbook that you could share with whomever.

- Being able to add a description of what, where, when, and with whom an activity was done in addition to a photograph can make that memory much more meaningful.

Proof of Concept Video