Keys to Site Merchandising

Consider the User Journey

1. Are they coming from choosing this colleciton in the nav?
2. Is this a landing page from a particular channel?
3. What types of customers land on this page?
4. Have customers already added an item to their cart?

Understand the Goal of the Component or Page or Collection

1. Is it to maximize purchase conversion rate?
2. Is it to move through excess inventory?
3. Is it to educate customer on a specific type of product?
4. Is it to gauge interest about new products?